If our prospects don’t know how much we care about them, then we can’t expect them to care about what we’re selling. That’s why it’s imperative we add more value to their lives even before they become customers. But how do we identify their pain points and build resources that will ensure they see us as people they want to take another call from? To learn the answer, we sat down with David Vartanian, a former sales executive with Anheuser-Busch and co-founder of Tidbits. He shared a sales system he’s used to develop custom resources for entire markets that we can use no matter the size of our budget or our goals. It’s all in this week’s Bulletproof Selling podcast!