In the battlefield of sales, we can’t hope to win with outdated technology. Fortunately, the most effective piece of sales technology is likely one you already have: your CRM. Yet, too many salespeople avoid their CRMs because they can’t see how it serves their prospects, and sales leaders are rarely able to pinpoint where their CRMs are most valuable in advancing the sale. To learn how to arm our salespeople with customer-driven technology, we sat down with Hunter Austin, co-founder of Kelly-Austin, and he showed us exactly how powerful a sales process can be in our CRM – when it’s focused on the customer’s needs.