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Converting Sales With Campaigns

One of the smartest minds in sales is Jeff Bajorek, and we were able to sit down with him to talk about making sales Bulletproof. One of the chief challenges we discussed was outbound campaigns to convert conversations – a perennial issue in the world of sales. Jeff made it clear that leads are different from prospects. A ‘lead,’ according to Jeff, “is someone I know I can help.” A ‘prospect,’ on the other hand, is someone we know we can help who has expressed an interest in a further conversation. While drip sequences are fine for leads, prospects deserve…

Relevant Outreach In Sales

In an interview with David Copeland, we learned that in 2019, his team was slated to attend 96 trade shows to meet prospects had to take a hard pivot in 2020 – only attending 3 trade shows. Thankfully, David’s salespeople were still able to maintain relationships virtually because they remained relevant. The one thing that didn’t change for his team was the importance of staying top of mind with their prospects – it just became amplified when in-person meetings were no longer possible. That means being (and staying) relevant to prospects. David’s team does that using calendar-driven campaigns that keep…

Implementing Change On A Sales Team

 In an interview with Brian Haug, we discussed the importance of ensuring changes stick in a sales team. Because our salespeople are learning things every day that allows them to better connect with and serve clients, it's critical that sales leaders take the time to download those lessons for the benefit of the team - and then ensure those lessons creates change that benefits everyone's outreach and sales.No surprise, Brian recommends both gathering change and ensuring it's implemented within a CRM. Because we’re trimming hope from our sales strategy, we’ll use the acronym TRIM to guide us through creating a…

Knowing When (And How) To Close An Unproductive Account

When salespeople are in an industry with long buying cycles or buying windows, prospects will often weeks or months before they are in a buying mode – and a lot can change in that time. A formerly viable account could lose funding, interest, need or even go out of business altogether!We recently sat down with Alex Texeira, a sales manager in just such an industry. He shared the process he uses with his salespeople to ensure they regularly remove unproductive accounts from their pipelines.If salespeople are going to manage pipelines and keep viable accounts in play, it means knowing how,…

Deciding Who Deserves Outreach

It’s a fact that not all buyers are created equal, yet many salespeople spend a lot of time pursuing prospects that either can’t or won’t do business with them. When we sat down with Dale Roznowski, an engineer-turned-sales-leader, we asked him how he advised his salespeople to prioritize their time and decide which prospects actually deserved attention. Like many industries, Dale’s company sells to buyers who have ‘buying windows’: times of the year when budget becomes available. If Dale’s salespeople and company are not top of mind when those buying windows open across their prospects, their competitors will likely get…

Tech That Salespeople Forget To Use

Technology has become ubiquitous in prospecting – salespeople embraced social media, LinkedIn, and auto-responders as sales tools that get results. Unfortunately, few salespeople are leveraging technology throughout their sales cycle to ensure their deals have a higher chance of closing. As Phil Gerbyshak shared with us on our recent livestream series, technology can actually help us close sales. When sending a proposal into a corporation, it’s common to be ‘ghosted’, and then we’re right back where we started chasing folks down on the phone and via email. Sometimes, it can even seem like the whole sales process has restarted.To trim…




About Bulletproof Selling

Clients immediately benefit from improved results for their salespeople, teams and organizations. Bulletproof Selling means salespeople can replace hope with certainty, close more deals and provide more value to more customers.
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