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Systemizing Great Outreach Videos

Systemizing Great Outreach Videos

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The units I studied on the battlefield were always interested in the technology that would help them get better results, but they didn’t abandon everything they’d learned during land-navigation training just because they now had GPS units and handheld drones. The same applies when using technology in our sales outreach – we can’t forget the…

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Systemizing What And How You Train In Sales

Systemizing What And How You Train In Sales

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Salespeople know that what got them to wYet salespeople and their leaders struggle to determine what they should be training their people in when there are an unlimited amount of options available. Training has to be relevant and immediately applicable if we’re going to get salespeople engaged, and that’s a challenge in and of itself….

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Systemizing Great Sales Conversations With Neuroscience

Systemizing Great Sales Conversations With Neuroscience

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Too many salespeople hope their questions will be witty and insightful enough to grab the next prospect’s talking and sharing their challenges. If there were a few magic words that got anyone sharing their secrets, then anyone could sell. Unfortunately, few prospects want to share details of their lives and businesses without having gained something…

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Systemizing Customers Selling For You

Systemizing Customers Selling For You

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We know it’s easier to convert an existing customer than it is to develop a new one – but limiting ourselves to only selling to current cuctomers limits the impact and income we can make. What if we could turn our existing customers into a source of intelligence for how to better convert new prospects?…

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Systemizing Sales Intelligence

Systemizing Sales Intelligence

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Intelligence can make or break a sale. The ‘market intelligence industry’ is booming, because salespeople know the better prepared they are, the more chances they have of success in the sale. Too many salespeople are engaging in gathering intelligence – but they’re doing it too late in the sales process. If we’re waiting for a…

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Turning Your Mindset Into A Skillset

Turning Your Mindset Into A Skillset

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‘Mindset’ is thrown around a lot in sales. ‘Have a great mindset’, ‘it all starts with mindset’, ‘master your mindset to master your life.’ So, salespeople do whatever they can to pump themselves up before call blocks, visualize positive outcomes, and all the ‘tricks’ that exist to improve our mindset. Unfortunately, no one tells salespeople…

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Systemizing Great Sales Team Meetings

Systemizing Great Sales Team Meetings

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When was the last time you learned something during a sales team meeting? When many of our teams went virtual during the pandemic, we lost that ‘learning by osmosis’ that so many salespeople relied on to learn what was working and what wasn’t. There’s a lot to be learned from overhearing sales calls from our…

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Making The First Seconds Count1

Making The First Seconds Count1

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“Once you’re flat on the canvas, it doesn’t matter how great you would’ve been in the second round.” The first seconds of any sales call are the worst. The salesperson always knows they’re an interruption, and the prospect always knows they’re being ambushed. It’s that awkwardness that often keeps salespeople doing anything BUT making calls,…

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Find Better (And More) High-Quality Prospects

Find Better (And More) High-Quality Prospects

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The best sales skills in the world won’t help if you’ve selling to someone who can’t buy. That’s a hard-earned lesson in the field of sales, and unfortunately, most salespeople only half-learn it. They pursue prospects that aren’t a great fit for their product, service, or company, in the hopes that they can overcome quality…

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Systemizing A Custom Sales Process

Systemizing A Custom Sales Process

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‘Consultative selling’ is a buzzword among salespeople, but few understand how to do it, or the impact it can have on conversion and client retention. Why? Consultative selling means building a customized sales process and custom solutions – and that’s a time-consuming process that can involve dozens or hundreds of individual steps and questions. Yet…

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Targeting Top-Tier Prospects


Targeting Top-Tier Prospects


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If you’ve seen folks try to prospect on social media, you’ve seen sales done poorly. Meaningless polls (do you like peanut butter or jelly?), spammy messages (book some time on my calendar) and pitches with no context. Yet there are salespeople leveraging social media successfully every day – what are they doing differently? That’s what…

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Systemizing Sales Integrity

Systemizing Sales Integrity

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There’s a lot to be said for doing what you say you’re going to do, when you say you’re going to do it. It creates trust, and it creates customers. So why do so many salespeople suck at it? If we’re only managing a few prospects, it’s easy to remember all the promises we’ve made,…

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Systemizing How We Tackle New Territories

Systemizing How We Tackle New Territories

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Tackling a new territory is something every salesperson does at least once during their careers, even if it’s getting established in the territory they’ll be working for decades. Many salespeople are regularly sent into a new market as well – having to research new prospects, develop new relationships and sell to new customers every few…

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Up-Armor Your Sales Systems

Up-Armor Your Sales Systems

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A term that is little-known in the world of sales is ‘Up Armor.’ However, hidden in that term is a way to turn around just about any sales problem we can encounter. In combat, troops learn quickly if their armor can take what their opponents are throwing at them. If their armor is too weak,…

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Systemizing The Slow And Steady Sale

Systemizing The Slow And Steady Sale

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Salespeople are paid on results – and that is a double-edged sword. Companies need sales to stay in business, but that often leads to salespeople trying to sell as quickly as possible and losing prospects in the process. There has to be a happy medium; moving prospects through a sales process and doing it in…

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Turning The Sales Ship Around

Turning The Sales Ship Around

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With sales systems, we have to be willing to take a step back to move forward. Any time I hear a sales manager tell their team about a new requirement, I hear audible groans. Salespeople are attracted to sales because of the freedom it offers, yet managers have to be able to scale success if…

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Systemizing The Next Step In Every Sale

Systemizing The Next Step In Every Sale

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‘Coffee is for closers.’ The hard-sell philosophy might have worked when folks were selling swampland in Florida, but in lengthy sales cycles or those with multiple decision makers it just doesn’t work. The alternative is a lengthy sales cycle and that means plenty of opportunity for a stalled sale. To systemize moving prospects through a…

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Systemizing A Tech Background For Sales

Systemizing A Tech Background For Sales

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In today’s world, salespeople are expected to be more than great talkers – they also have to understand how their products work and be able to explain that to potential customers. That’s why salespeople with technical backgrounds are so appealing, but they often come without any background in sales, communication or relationship-building. Salespeople with technical…

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Systemizing Prospect-Focused Outreach

Systemizing Prospect-Focused Outreach

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Cold calling is one of the most feared events in a salesperson’s day, and even in their career. The chance of connecting is low, and the opportunity for rejection is high. Why is that? After studying more than 10,000 sales calls ourselves, we noticed that most salespeople make the call about them – ‘Let me…

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Triggering Trust In Sales

Triggering Trust In Sales

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“Do your customers know, like and trust you?” That’s a question that’s been asked hundreds of times, and it’s one of the hardest ones to answer because ‘trust’ is such a hard thing to measure. We know when we trust someone to fulfill their commitments, and once trust disappears it’s very difficult to rebuild it….

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Systemizing The Way You Solve Sales Problems

Systemizing The Way You Solve Sales Problems

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Stay in sales long enough, and you’ll encounter problems. Problems finding qualified leads, problems getting them into conversations. Problems getting them to commit to meetings. Problems getting their commitment for next steps. To sales leaders, this often sounds like, ‘our leads are poor quality,’ ‘no one is picking up the phones,’ or ‘folks want prices…

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Are Your Sales Processes Out Of Date?

Are Your Sales Processes Out Of Date?

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Whether salespeople know it or not, they’re using processes when they sell. Unfortunately, if those processes aren’t systemized, then they’re rarely updated and often hurt sales more than help them. What worked pre-pandemic won’t have the same effect today. In order to ensure we’re capturing what’s working across our pipelines and keeping it up to…

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The Words Salespeople Are Afraid To Say

The Words Salespeople Are Afraid To Say

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Sales is one of the few career fields where ‘fake it till you make it’ is an actual strategy. Unfortunately, when that technique works it often breeds salespeople who assume they don’t have anything new to learn. Instead of encouraging salespeople to up-level their skills, success unfortunately confirms a false sense of confidence that damages…

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Systemizing Sales Sequences

Systemizing Sales Sequences

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When it comes to sales systems, there is no topic salespeople argue about more than automation. Some salespeople love it, some say it costs them sales. Sales leaders understand how it can save time, but many are reticent to use them for fear of turning prospects away or lowering engagement. There’s a middle road, and…

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More Sales With Scripts And Templates

More Sales With Scripts And Templates

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As we interview salespeople around the world, we hear about the need for more prospects, more meetings, more proposals and more sales. What that ultimately comes down to is: More time. Salespeople know this, but they still sit down every day and re-create every conversation and write each email by hand. Those that don’t are…

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Direct Messaging As A Sales System

Direct Messaging As A Sales System

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How many direct messages do you get each day that you ignore or delete? If you’re like most of us, the answer is: Too many. Just because so many folks are mis-using direct messaging as a prospecting method doesn’t mean it doesn’t work, and that open up an incredible opportunity for salespeople willing to leverage…

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Saving Prospects Time

Saving Prospects Time

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Salespeople around the world are trying to shorten their sales cycles and sell more quickly. You’ve likely tried all the tricks they do: software, auto-dialers, and email blasts. To truly sell more quickly, we need to stop focusing on how to save ourselves time as salespeople. Instead, according to Joe Malmuth, we should focus on…

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Reclaiming Time In Sales

Reclaiming Time In Sales

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As a salesperson, it’s critical for prospects to know your time is as valuable as theirs. One of the biggest time sucks in the world of sales isn’t data entry or chasing down tough-to-reach prospects. Rather, it’s getting ahold of someone and spending time with them, only to discover they’re not the decision maker for…

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Discovering Value Faster

Discovering Value Faster

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‘Providing value’ has become a catchphrase in the world of sales, but there’s a massive problem with trying to deliver value in our outreach: Value looks different to every single prospect. Of course, one of the jobs of a salesperson is to discover the individual challenges of their prospects and match up their product or…

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The Secret Of Systemizing Sales Checklists

The Secret Of Systemizing Sales Checklists

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The toughest thing about using a system isn’t following a step-by-step plan as most salespeople are great at leveraging those. Instead, the hardest part is having a system to use at all. When salespeople and their leaders think about creating systems, it can become overwhelming. Where to start? With pipeline stages? Outreach campaigns? Call scripts?…

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The Power Of The Pipe

The Power Of The Pipe

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Salespeople spend a lot of time generating conversations, discussing value and developing relationships – but how much time do they spend looking at how well they’re doing all these things? That’s the question we asked with Ian Selbie, a sales trainer who began his career with Apple and holds the title as one of their…

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Systemizing Great Sales Questions

Systemizing Great Sales Questions

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As a salesperson, you’re likely trying sell more, close deals faster, and deliver more value than competitors. And you’re not alone – which is why so many salespeople try to win on price. It’s a strategy that works – until it doesn’t. We’ve all experienced the pain that comes when a prospect pays more for…

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Being The Source Of Prospect Discovery

Being The Source Of Prospect Discovery

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“Whoever is first to the field will be fresh for the fight.” – Sun Tzu Ever waited on the phone to ring or emails to come in and wondered why sales were in a slump? You’re not alone. Every salesperson, at one time or another, realizes that running a referral-based business puts our success in…

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Systemizing The One-Call Close

Systemizing The One-Call Close

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It’s the unicorn of sales outreach – closing prospects on the first call. A sales leader who has a stellar record of this is Bob Bolton, a man whose career in advertising sales put him at the top of his field. We sat down with Bob and discussed how salespeople could achieve a one-call-close, or…

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Scaling And Systemizing Outreach

Scaling And Systemizing Outreach

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The more we’re in front of our prospects, the easier it is to stay top of mind and increases the chance they’ll think of us when they’re ready to purchase from us. For years, this has meant salespeople have to make the time to research their prospects, get them on the phone and provide value….

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Standing Up A Great Sales Story

Standing Up A Great Sales Story

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Have you ever gotten a prospect close to becoming a customer and then saw the sale stall as they asked for more time, more information, or needed to check with another decision maker before making a decision themselves? Most salespeople consider these delays part of their sales cycle, but in industries that already have years-long…

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Pursuing More Profitable Prospects

Pursuing More Profitable Prospects

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The dream of salespeople is to only work with prospects and customers who are easy to close, friendly, and who respect the value you bring to the table. These are ‘profitable prospects,’ and they’re the unicorns that salespeople spend careers pursuing. But what is a ‘profitable prospect’? Is it the one with the most margin,…

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Systemizing Trust With Client Testimonials

Systemizing Trust With Client Testimonials

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We’ve heard that customers have to both know, like and trust us before buying. What if we could start every conversation focused on the most important element: Trust? Developing trust faster with prospects doesn’t take NLP or language tricks. Instead, developing trust faster comes from understanding the struggles our prospects are going through and empathizing….

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Systemizing Stories That Sell

Systemizing Stories That Sell

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As a salesperson, have you ever found yourself in a conversation with a prospect and couldn’t seem to get them interested in you, your company or your product or service? It’s a problem that’s plagued the world of sales since the beginning of time. Companies spend millions each year trying to turn it around with…

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How To Stop Salvaging Sales

How To Stop Salvaging Sales

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If you manage a sales team or are the senior member on your squad, you’ve likely been asked to parachute in on an at-risk sale. While you’re not literally strapping a parachute to your back, you are being asked to solve other people’s problems. That may be in the job description of a leader, but…

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Preventing Prospect Attrition

Preventing Prospect Attrition

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How many times have you had a great conversation with a prospect, discussed next steps and hung up the phone or left the meeting feeling on top of the world? And how many times did that feeling disappear when you found out the prospect went with another supplier? That problem is exactly the issue we…

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Saving The Sale With Bad News

Saving The Sale With Bad News

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Great salespeople are solution providers, but even the best salespeople eventually have to deliver bad news to a prospect or client – delivery delays, supply chain issues, incorrect orders – and what happens when it’s time to deliver bad news can make or break the relationship. If we’re not solution providers even when things go…

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Systemizing Time Manangement For Salespeople

Systemizing Time Manangement For Salespeople

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In the midst of making calls, sending emails, studying industry trends and responding to inquiries, salespeople are also expected to know what to do and when to do it throughout their day. Unfortunately, hoping salespeople do the right thing at the right time is a recipe for responding to whichever fire is burning hottest. In…

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Overcoming New Objections

Overcoming New Objections

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If you’ve been in sales long enough, then you’ve been stopped cold by a prospect. Maybe they asked a question that you stumbled through or had an objection you couldn’t overcome. Sales teams invest a lot of money training their folks to respond to basic questions, but what inevitably happens? The scripts aren’t specific to…

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Differentiating In A Changing Market

Differentiating In A Changing Market

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With competition tougher than ever for many salespeople, we’re not only challenged with getting into conversations but also being relevant. As many businesses begin to recover from a year of shutdowns and supply chain issues, they’re looking for partners that not only offer a great product or service, but also those who can guide them…

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Asking More Relevant Questions

Asking More Relevant Questions

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The worst time to think about the things you’re going to talk about with a prospect is when you’re in a conversation with them. To solve this problem, many sales teams create a list of discovery questions or call scripts that remind them of the things they need to know about a prospect or their…

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Leveraging A Salesperson’s Most Important Asset

Leveraging A Salesperson’s Most Important Asset

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The most valuable resource salespeople have isn’t their network, their experience, or even the notes in their CRM. According to Jeff Goldberg, who has been in the field of sales and sales training for almost 50 years, the most valuable and under-appreciated resource salespeople have is their integrity. Fortunately, integrity is something every salesperson can…

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Sales Training That Actually Creates Sales

Sales Training That Actually Creates Sales

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Salespeople the world over understand that training rarely trains them to create more results. Often the training is out of touch with the goals they’re pursuing, or it doesn’t apply to the type of prospects they have in the pipeline, or maybe it’s using language and scripts that went out with bellbottom pants. Yet we…

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Are You Owning The Next Step?

Are You Owning The Next Step?

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In any conversation with a prospect, the most important thing isn’t being brilliant, or providing the cheapest solution. The most important part of a sales conversation is what happens after the salesperson hangs up the phone. More opportunities are lost due to lack of follow-up than any other reason. Think about the last few conversations…

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Improve Sales Even If The Sale Isn’t Made

Improve Sales Even If The Sale Isn’t Made

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Ever had a day when you went from one sales meeting to another, to another, to another? When we get on a roll, it can seem like we’re running from one sales meeting to another. That used to look like driving from one part of town to another, trying not to break too many speed…

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The Importance Of Flawless Follow-Up

The Importance Of Flawless Follow-Up

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When someone has expressed interest in a company, a stopwatch starts ticking. The prospect is now testing that company to see how responsive they are and what they respond with. Will they get a spammy email or something more personal like a phone call or custom-made video? Salespeople know that the calls we make today…

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Why Over-Delivering Kills Sales

Why Over-Delivering Kills Sales

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The first question a prospect has to answer before becoming a customer is: “Do I trust this company?” And salespeople, in an effort to accelerate that trust, often try to over-commit and over-deliver. This actually kills more sales than it creates. But let’s back up a bit, because every time a salesperson interacts with a…

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Why Salespeople Struggle To Engage New Prospects

Why Salespeople Struggle To Engage New Prospects

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In a period of history where almost all of our prospects are struggling, the last thing a salesperson wants to be is another problem to deal with. Unfortunately, that’s exactly how most prospects see us. Why? It’s because salespeople rarely show up with valuable information – solutions that mean our prospects struggle less after talking…

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Have You Re-Opened Your Closing Process?

Have You Re-Opened Your Closing Process?

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A lot of salespeople can get a prospect close to becoming a client and then drop the ball on the final inches of the race. They may say their prospect didn’t have the budget, another supplier undercut them, it turns out it’s not the right time, etc. Regardless of the reason, it’s a mis-management of…

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The Importance Of A Crisis Campaign

The Importance Of A Crisis Campaign

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It’s inevitable that sooner or later, our prospects and clients will go through a time of crisis. Whether that crisis is negative, such as a downturn in their own businesses, or positive, as in a lot of demand and not enough personnel or supplies to deliver, the salespeople who are prepared to be a solution…

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More Sales With New Products And Services

More Sales With New Products And Services

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In the midst of all the call quotas, meeting goals and closed business salespeople have to manage, it’s easy to hope we remember to mention new products or services we have available. Multi-tasking account management, prospecting for new leads and educating prospects on new ways we can help almost guarantees those new products and services…

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Ensuring Salespeople Re-Engage Unresponsive Prospects

Ensuring Salespeople Re-Engage Unresponsive Prospects

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Chad Hastings, a sales manager with Alta Equipment, shared a strategy with us that allows sales leaders to hold their salespeople accountable for reaching out to all their accounts – not just the easy ones to do business with. Salespeople don’t exist to sell our products and services as quickly as possible. Rather, they exist…

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Converting Sales With Campaigns

Converting Sales With Campaigns

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One of the smartest minds in sales is Jeff Bajorek, and we were able to sit down with him to talk about making sales Bulletproof. One of the chief challenges we discussed was outbound campaigns to convert conversations – a perennial issue in the world of sales. Jeff made it clear that leads are different…

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Relevant Outreach In Sales

Relevant Outreach In Sales

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In an interview with David Copeland, we learned that in 2019, his team was slated to attend 96 trade shows to meet prospects had to take a hard pivot in 2020 – only attending 3 trade shows. Thankfully, David’s salespeople were still able to maintain relationships virtually because they remained relevant. The one thing that…

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Implementing Change On A Sales Team

Implementing Change On A Sales Team

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 In an interview with Brian Haug, we discussed the importance of ensuring changes stick in a sales team. Because our salespeople are learning things every day that allows them to better connect with and serve clients, it’s critical that sales leaders take the time to download those lessons for the benefit of the team –…

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Knowing When (And How) To Close An Unproductive Account

Knowing When (And How) To Close An Unproductive Account

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When salespeople are in an industry with long buying cycles or buying windows, prospects will often weeks or months before they are in a buying mode – and a lot can change in that time. A formerly viable account could lose funding, interest, need or even go out of business altogether! We recently sat down…

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Deciding Who Deserves Outreach

Deciding Who Deserves Outreach

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It’s a fact that not all buyers are created equal, yet many salespeople spend a lot of time pursuing prospects that either can’t or won’t do business with them. When we sat down with Dale Roznowski, an engineer-turned-sales-leader, we asked him how he advised his salespeople to prioritize their time and decide which prospects actually…

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Tech That Salespeople Forget To Use

Tech That Salespeople Forget To Use

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Technology has become ubiquitous in prospecting – salespeople embraced social media, LinkedIn, and auto-responders as sales tools that get results. Unfortunately, few salespeople are leveraging technology throughout their sales cycle to ensure their deals have a higher chance of closing. As Phil Gerbyshak shared with us on our recent livestream series, technology can actually help…

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Why Winning In Sales Has Little To Do With Selling

Why Winning In Sales Has Little To Do With Selling

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If you’re judging the success of your sales career by how many sales you make, you’re destined to live in feast or famine. You’ll be chasing the next deal in front of you and not planning for long-term revenue. It’s a cycle of pain that will never let you get on top of what does…

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How To Systemize Great Sales Emails

How To Systemize Great Sales Emails

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While email should only play a small part in our prospecting systems, it is still a great communication channel and should not be ignored. But how do we differentiate our emails from the dozens (or hundreds) of emails our prospects receive? We sat down with a sales legend recently and he told us the only…

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Time Management Mistakes That Kill Sales

Time Management Mistakes That Kill Sales

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In a livestream conversation with Mark Hunter “The Sales Hunter,” we discussed one of the key challenges salespeople faces – time management. The most impactful way to make that happen? “Don’t work off a to-do list, work off a calendar,” Mark said. Whether that looks like phone calls, emails, social media messages and even old-school…

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Trimming Hope From Our Sales Strategy

Trimming Hope From Our Sales Strategy

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There are hundreds or great books, blogs, podcasts and courses on sales tactics, processes and strategies. Unfortunately, few – if any – talk about how to make sure salespeople actually apply them. None of them share how to turn those great strategies into systems. For two decades, I’ve been traveling the world and studying teams…

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