Creating A Customer-Focused Buying Journey

Salespeople often struggle to convince prospects to take their calls, review materials, and make decisions. Yet, each of us make buying decisions every day. What is the difference? When salespeople focus on their sales journey, prospects must be led. When prospects are the ones calling the shots, they do the leading. To learn how to construct a customer-focused buying journey, we sat down with Gal Aga, CEO of Aligned and former military policeman in the Israeli Defense Force. He showed us how to engineer a customer-focused buying journey and it’s all in this week’s Bulletproof Selling podcast!