Customizing Your Sales Process And Your Products

If we’re reaching out in the same way to every prospect, then we’re by definition ‘spraying and praying.’ That may work if we’re sorting through hundreds of leads each day, but the time comes in every salesperson’s career when they begin to target bigger decision makers that don’t respond well to an off-the-shelf sales process or a generic product or service. That’s why we sat down with David Longhini, a sales leader whose career has been built on customizing both how his team sells and building custom solutions for their customers. He laid out a sales system that anyone can use to map out a sales process customized to every prospect in our pipelines – and it’s all in this episode of Bulletproof Selling!