Develop Trust Faster By Not Talking About You

Salespeople often feel they have to talk about the value of their product or service in order to sell, but in this interview with storytelling expert John Livesay, we learned there’s another way. This week, we focus on learning how to share our customers’ stories rather than our own. 
To access the resources John mentioned in the interview, visit www.johnlivesay.com/freeelevatorstory