It’s a fact: Stories sell. But how many salespeople hope they remember to use stories, and use the right stories, when in sales conversations? To learn how it’s done, we sat down with Tom Jackobs, an Impact Pilot at JackobsEffect, to explore the art of sourcing, developing and delivering stories that connect with our prospects. Whether you’re a seasoned sales professional or just starting out, this podcast episode will equip you with the tools to effectively connect with your audience, differentiate yourself from the competition, and ultimately close more deals. Tune in now and unlock the secrets of successful storytelling in sales!