How Salespeople Fail At Transparency

How Salespeople Fail At Transparency

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We all know that establishing trust is a critical element in the sales process, but salespeople will often damage that trust by not delivering on their commitments or over-delivering. In this week’s episode, we sit down with Todd Caponi, an expert in the neuroscience of selling, to establish how to become more transparent in the way we make – and deliver on – our prospect commitments.

 

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