Letting Prospects Drive The Next Step

So often in sales, we try to pull prospects through our sales steps in the hopes of closing them faster. We sat down with Red Boswell, a sales leader who believes in letting the prospects drive the next step of each sale. He explained how we can systemize each step of our sales cycles so it’s our prospects who are stepping further into our process instead of us dragging them, often kicking and screaming! It’s all in this week’s Bulletproof Selling podcast!