Prepping For Powerful Prospecting

There’s a reason we spend so much time planning military operations – we know that an ounce of planning equals a pound of results. And yet too many salespeople simply ‘smile and dial’, hoping they’ll catch their prospects at the right time. We sat down with Jason Bay, a prospecting expert, to learn why that strategy doesn’t work and what we can begin doing to prepare for powerful, prospect-focused outreach!