Serving Rather Than Being Subservient In Sales

Sales is a relationship business, but many salespeople sacrifice the sale to maintain the relationship. It is possible to have both and be seen as an equal partners. That’s why we sat down with Leon McCowan, creator of The Sales Dojo, to learn how to keep ourselves out of the friend zone with our clients. It’s a great system that ensures we’re seen as equal partners, and it’s all on this week’s Bulletproof Selling podcast!