The problems that stop our sales are rarely a surprise, but they are always annoying. They’re annoying because we see them again and again! Instead of letting the same objections, challenges and problems stop our sales, we can use the same process that keeps troops one step ahead in their planning and performance. To learn how it works for salespeople, we sat down with David Farrell, a regional vice president of sales, and he shared how salespeople can mitigate risk before a problem becomes a problem! It’s all in this week’s Bulletproof Selling podcast!